You Don’t Need a New Cleanser—You Need Technique

Switch from gel to foam. Try the balm everyone's talking about. Upgrade to that luxury formula with the impossible-to-pronounce ingredients. Maybe then—finally—the skin will behave.

But what if the fix isn’t a new formula—it’s friction?

Let’s be honest: most people don’t actually cleanse. They apply, splash, rinse, and call it care. What’s left behind? Sunscreen, sweat, city soot, and the day’s oil.

This isn’t about minimalism or maximalism. It’s about precision. Technique. Enter: cotton rounds, squares, rectangles — whatever you like.

Not the scratchy kind. Not the shedding kind. I'm talking Intrinsics or Clean Skin—thick, cloud-soft, perfectly absorbent. A small shift with major results. They don’t just carry products. They hold it. And more importantly, they take things with them—makeup, debris, everything your fingers alone can’t move.

Not into cotton? Try the 60-second rule. Massage your cleanser into damp skin for at least a minute—focusing on the hairline, nose creases, and jaw. The key is contact time. Friction. A full minute of touch tells the skin: I’m here now.

Cleansing isn’t a passive step. It’s the most important step in your daily skin health ritual.

So before you buy that cleanser TikTok told you to, ask yourself—have you actually cleansed?

And if the answer is yes, and still something feels off— Well, then you might be ready for a new cleanser. We’re currently (and perhaps forever) into:

• LESSE Calming Cleanser: For sensitive and reactive skin, this cream formula instantly soothes, deeply replenishes, and visibly rejuvenates the skin with a concentration of antioxidant-rich botanicals. The scent-scape is a Hinoki lover's dream. $80
• 27 Rosiers Cleanser: A gel-to-foam cleanser (light-lather) that does it all - washes away impurities, pollution, pore-clogging buildup and light makeup - without any post-wash tightness. An obsession worthy scent that smells like sprite in the best way possible. $39
• LESSE Refining Cleanser: A new, organic way to cleanse with soft exfoliation to decongest, smooth and brighten skin. Mild lather. $75

Come in. Feel them. Let your skin decide.

Book here to shop all of these products (and more) in-studio during office hours or at your next treatment appointment.

The Gist: You don’t need every cleanser out there. You need a full minute of attention—and maybe a piece of cotton.